EFFECTIVE: JAN 2024
1. INTRODUCTION
AdvMobi operates a marketing platform solution that offers advertising and monetization services/products to marketers and supply partners through its Marketing Platform. This Privacy Policy governs the collection, use, and sharing of information from individuals interacting with AdvMobi’s services and website.
2. SCOPE OF THIS PRIVACY POLICY
2.1 APPLICABILITY
This Privacy Policy applies to individuals interacting with AdvMobi’s Marketing Platform Services and website. AdvMobi, including its subsidiaries, is the controller for the personal information processed, except where stated otherwise. AdvMobi is an NAI (Network Advertising Initiative) member, adhering to the NAI Code of Conduct.
2.2 NON-APPLICABILITY
This Privacy Policy does not cover independent mobile applications, web content services, or other software features offered directly to consumers through smart devices. Each Consumer Offering has its own privacy policy governing data collection and processing practices. However, if Consumer Offering promotes interest-based advertising using Marketing Platform Services, this policy applies to such data processing.
3. ADVMOBI MARKETING PLATFORM SERVICES
AdvMobi collaborates with third-party publishers and app developers to serve ads on digital properties. Marketing Platform Services include optimization of advertising campaigns, data analytics, user acquisition, and more. AdvMobi receives data from various sources, including end user information, partners, and third-party apps.
4. WHAT PERSONAL INFORMATION DO WE COLLECT?
AdvMobi collects various types of information, including device identifiers, location information, network information, information about apps or sites, and advertisement information. This may include device details, IP address, app usage data, and survey responses.
5. HOW DO WE USE YOUR PERSONAL INFORMATION?
We use collected information for displaying advertisements, analyzing campaign effectiveness, improving services, and fraud detection. Survey responses may be shared with relevant brands for product and service enhancement.
6. WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?
AdvMobi may share information with publishers, demand partners, advertisers, service providers, and affiliated entities to improve services and provide tailored advertising. We may also disclose information to comply with legal requirements or protect our rights.
7. HOW DO WE KEEP PERSONAL INFORMATION SECURE?
AdvMobi employs technical and organizational measures to protect collected information in compliance with legal obligations. While no system is 100% secure, we strive to safeguard your data.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain information for up to thirteen months, unless required by law or contract. After this period, data may be retained in aggregated or anonymized formats for legal compliance or dispute resolution.
9. OPTING OUT OF INTEREST-BASED ADS
You can opt out of interest-based advertising through various methods, including the AdvMobi Opt Out page or device privacy settings. Opt-out options for surveys and connected TV advertising are also available.
10. PRIVACY RIGHTS
AdvMobi respects data subject or consumer rights under applicable laws, including GDPR and CCPA. California residents have specific privacy rights, including the right to know, opt out of sales, and non-discrimination.
11. INTERNATIONAL TRANSFERS
Information may be shared internationally with clients, partners, and third parties, subject to legal requirements. We ensure reasonable measures to protect data transferred outside your country of residence.
12. LEAD GENERATION CAMPAIGNS
AdvMobi may collect voluntary information as part of advertising campaigns, forwarding it to marketers’ servers. Information is retained temporarily for campaign optimization and is subject to legal and privacy requirements.
13. COOKIES
We use cookies and beacons for data collection and ad personalization. Users can control cookies through browser settings. Third-party apps or sites may have their own cookie policies.
14. PRIVACY OF CHILDREN
AdvMobi complies with applicable privacy laws regarding children’s data protection and does not knowingly collect personal data from children.
15. OTHER WEBSITES
Links to external websites on our platform are not governed by this Privacy Policy. Users should review the privacy policies of linked websites.
16. CHANGES TO THIS PRIVACY POLICY
This Privacy Policy may be amended, with updates posted on our site. Material changes will be notified in advance. Users are encouraged to review the policy regularly.
17. CONTACT US
For questions about this Privacy Policy, contact us at privacy@advmobi.com.